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Heroes show up every day.
The systems they use don't.
Magic is Case Management, powered by Relationship Intelligence. It measures and strengthens the relationship that actually drives outcomes — and uses AI to clear away the distractions that keep your people from the reason they chose this work: changing lives.
Heroes show up every day.
Case Management, powered by Relationship Intelligence
by NonProfitly · People Matter.
predictor of positive outcomes across the programs we looked at.
Not the program model. Not the service dosage. The relationship.
The team behind NonProfitly built and led Social Solutions, whose Efforts to Outcomes (ETO) platform served more than 10,000 organizations. In our outcomes work at Social Solutions, the strength of the helping relationship stood out as the strongest predictor of positive outcomes across the programs we looked at.*
We built systems for the wrong thing. Magic is built for the right one.
Read our story* Based on an outcomes review Social Solutions conducted with high-performing customers and independent evaluators using anonymized data from its 10,000+ customer organizations (unpublished; NonProfitly CEO Matt Schubert led Social Solutions at the time).
Click any screen to see it full size.
The compounding runs in the wrong direction.
Every departure costs an agency real money (in Texas child welfare, an estimated $54,000 per caseworker) and costs the client the most important thing in their care: the relationship they spent months building.
Sources: Casey Family Programs, 2023 · TexProtects, 2017, cited by Casey
In a 2003 federal review, some caseworkers interviewed in four states reported spending 50–80% of their time on paperwork. Documentation becomes the job instead of the relationship.
Source: U.S. GAO, GAO-03-357
Each change of caseworker forces a child to start over with someone new.
Source: Flower et al., 2005
"No one intended this. It compounded anyway. It is time to make it right."
Built for the worker. Powered by the work.
Everything you expect from case management — and seven integrated systems that measure and strengthen the relationship underneath it. Magic is what decades of sector experience, and 10,000 organizations of data, taught us to build.
@goals, @tasks, @referrals inline. AI suggests next steps as you type. Documentation becomes a byproduct, not a second job.
Seven-dimension relationship quality score, designed to signal at 3 months whether 12-month outcomes are on track. The first instrument of its kind.
Experienced workers' insights in their own voice. Connected to research. Available across the network at the moment needed.
Weekly staff signals and post-interaction client check-ins. Separate instruments, one clear picture of where attention is needed.
Inspired by the IDS (Identify, Discuss, and Solve) methodology. Named or anonymous — worker's choice. Routes to the smallest team capable of resolving it. Closes the loop. Always.
Mobile-first. Real-time data consent — allow or deny on their phone, at the moment it matters. Safety-first as covenant.
Email and SMS integrated with the case record. Nothing siloed. Nothing lost between channels.
Built for
- Youth services
- Workforce development
- Homeless & housing services
- Family services
- Social services
- HUD, WIOA & 42 CFR Part 2 programs
Three things a scaled competitor can't copy.
Magic's differences are structural — not a feature gap a well-funded platform could close with a sprint.
The people behind Magic built the sector's outcome-tracking infrastructure and watched the relationship-outcomes connection play out across our 10,000+ customer organizations.
The NonProfitly Ri (Relationship Index) measures relational quality across seven dimensions — and is built into Magic's architecture, not bolted on. It's the Ri that adds Relationship Intelligence to Magic, making it the next generation of case management.
If you don't see measurable improvement in year one, we keep working with you at no additional cost until you do.
The relationship is the intervention.
It is time our measurement systems reflected that.
Relationship Intelligence is what sets Magic apart from traditional case management. The Ri — our Relationship Index — is how we measure it.
The NonProfitly Ri (Relationship Index) is a proprietary seven-dimension measurement framework — the first instrument designed to measure relational quality consistently across all human services modalities. Seven questions. A composite score from 7 to 35.
"Our hypothesis: NonProfitly Ri (Relationship Index) scores at 3 months will predict 12-month outcome achievement more reliably than service dosage or demographic variables."
It's testable and falsifiable — and we're inviting researchers and practitioners to help prove it.
Every audience has a different conversation.
You're losing people you can't afford to lose. Magic converts the cost of the revolving door into investment — with a guarantee.
Build a program once, grounded in evidence and the law, and roll it out across every office and provider. Compliance is built into every program, so it doesn't depend on anyone's memory.
One investment gives your entire network a fully supported case management platform. The Ri (Relationship Index) gives you cross-organization benchmarking for the first time.
The data quality problem in your grantee portfolio is a worker experience problem. The Ri (Relationship Index) tells you if the investment is on track at 3 months.
If, within your first year, your organization does not see measurable improvement in at least two of the following — worker retention, NonProfitly Ri (Relationship Index) scores, documentation time, or new worker ramp time — we will work with you, without additional cost, until you do.
It's a guarantee no margin-driven platform has reason to offer. We are fellow co-investors in the outcomes your organization produces. That is not a marketing claim. It is a commitment.
"Some things you only learn by building."
The Team Behind NonProfitly
We built some of what failed.
We came back to make it right.
The team behind NonProfitly built and led Social Solutions, whose Efforts to Outcomes (ETO) platform became one of the sector's most widely adopted outcome tracking tools, serving more than 10,000 organizations. What that data showed changed everything about what we thought good software for this sector should do. We already proved the connection between relationships and outcomes once. Magic is built on it.
Read our story"Your organization is spending more on the revolving door than it would cost to fix what's driving it."
Most nonprofit case management tools were built to document the work. Magic is built for the people doing it, and it turns what you spend on turnover into an investment, with a guarantee.
The number most organizations have never calculated.
Enter your numbers. The ROI case builds itself.
Dignity Dividend Calculator
This calculation accounts for direct replacement costs only — not the outcomes cost: in one Wisconsin study, each additional caseworker was associated with 73% lower odds of a child leaving foster care within 15 months (Hoffmeister, 2024). The high-acuity figure uses the $54,000 Texas child welfare estimate (TexProtects, 2017).
Compounding in the right direction.
Recognition is structural — automatic when milestones happen, peer-to-peer as well as top-down. The worker who feels seen stays longer and builds deeper relationships.
Documentation burden drops. AI handles the overhead. Workers spend more time present with clients — which is why they chose this field.
The leading indicator measures what actually drives outcomes. The knowledge library equips every worker with what experienced colleagues know at the moment they need it.
Identifying data never touches an AI model.
Not because the law requires it — though it does — but because the people your organization serves have already navigated systems that failed them. Magic will not add to that harm.
The central ontology means Magic knows your organization specifically — your language, your populations, your program logic. That is why the AI works here when it doesn't work elsewhere.
The Architecture Covenant
Safety-first — identifying data never touches a model
Central ontology codifies your organization's knowledge
HIPAA, FERPA, 42 CFR, HUD, WIOA compliance engine built in
Client data consent — allow or deny in real time on their phone
400+ assessments · 300+ pre-configured programs
If, within your first year, your organization does not see measurable improvement in at least two of the following — worker retention, NonProfitly Ri (Relationship Index) scores, documentation time, or new worker ramp time — we will work with you, without additional cost, until you do.
Confidence without commitment is just marketing. We are prepared to stake our revenue on this because we believe in what we built — and because we have seen, across 10,000 organizations, what happens when heroes are equipped rather than burdened.
When a program works, every team should be able to run it. The right way, every time.
City and county social service departments answer for every program, every office, and every caseworker. Magic lets you build a program once, grounded in evidence and in the law, then run it the same way everywhere. Good practice spreads quickly, and compliance doesn't depend on anyone's memory.
Public programs carry public accountability.
Most of that risk doesn't come from bad intentions. It comes from the distance between how a program is supposed to run and how it actually runs, office by office and worker by worker.
- Each team develops its own forms and workarounds
- Results are hard to compare across sites
- Gaps surface at audit time, not before
- Federal and state rules change every year
- Updating a program usually means a vendor project
- Staff make do with forms that don't fit the work
- Experienced caseworkers carry the real playbook
- New staff learn the rules the hard way
- Every departure resets part of the program
Build a program once. Roll it out everywhere it's needed.
In Magic, a program isn't custom code. It's a description of its forms, assessments, outcomes, workflows, and reports. Your program staff describe the model in a guided conversation with the Magic Composer, and Magic drafts it from real evidence-based practices and the compliance requirements that apply where the program runs.
An administrator approves the design before anything goes live. Every release is versioned and can be rolled back. When a program works, it can be packaged and adopted by another office, or by a contracted provider under a signed agreement, so a proven model spreads in weeks rather than starting over in each place.
What You Start With
300+ pre-configured best-practice programs, adapted to your department
400+ assessments, including staff and organizational tools
A library of evidence-based programs and the research behind them
Programs updated as funders and needs change, without a software project
Administrator approval and version history on every change
Click either screen to see it full size.
Your obligations are worked out from the law, program by program.
Magic keeps a library of federal and state legal frameworks. Each rule is drawn from the text of the law, checked against it, and versioned, so you can see what a rule required on any date. When a program is built, Magic determines which frameworks apply based on where it operates, the services it provides, and the people it serves. Anything it can't settle on its own goes to a person instead of being assumed.
- 2,400+ legal frameworks
- 26,000+ individual rules
- Each rule versioned against its source
- No enrollment until required consents are signed
- Required fields, notification deadlines, and retention periods
- Staff credential checks
- Obligations recalculated whenever a program changes
- A nightly check flags programs that have drifted
- Rules that don't apply are recorded with the reason
HIPAA, 42 CFR Part 2, VAWA, and FERPA protections are enforced for every program, at every point where data leaves the system.
Answers come from the system, not from memory.
Every view and change to a person's record is logged, and the log is tamper-evident. When an auditor, a court, or a family asks who saw a record, you can show them.
When urgent access is needed, it opens for 60 minutes and requires a written reason within 72 hours. Access without one is flagged automatically.
Share with contracted providers only as much as each purpose requires. A single data sharing agreement governs both the information exchanged and the programs you share.
So your caseworkers can focus on people.
When the rules live in the system, caseworkers don't have to carry them in their heads. Smart Notes turns a quick recap into documentation. Practice Wisdom puts what your most experienced staff know in front of new workers at the moment they need it. And the NonProfitly Ri (Relationship Index) shows supervisors where a relationship needs support before a case falls apart.
Less time on paperwork and more support for staff means fewer people leave. Fewer departures mean fewer cases restarted, fewer gaps in the record, and less risk for your department.
"Consistent programs. Current compliance. More time for the people you serve."
One investment. Full platform for every member. Shared measurement across all of them.
The network model is how Magic reaches scale — and how your network demonstrates collective impact it has never been able to show before.
The network pays. Every member organization receives the full platform. Free.
- Under 25 members: $75K–$120K/year
- 25–100 members: $120K–$250K/year
- 100–500 members: $250K–$600K/year
- 500+ members: custom
- All seven integrated systems
- Full program configuration
- Evidence-based practice library
- 400+ assessments, 300+ programs
- Implementation support included
- NonProfitly Ri (Relationship Index) across all members
- Cross-organization benchmarking
- Network-level impact reporting
- Collective practice wisdom library
- Network-branded implementation
Member organizations can add programs beyond the network's funded scope at a 40% discount. The network investment generates organic expansion revenue as member organizations deepen their use.
What your members have always lacked: a common measurement framework.
The NonProfitly Ri (Relationship Index) produces cross-organization comparable data — every member, every program type, on the same 7–35 scale. For the first time, your network can answer: which programs are building the strongest helping relationships? Where does cultural responsiveness break down?
That is collective intelligence. That is what makes collective impact real rather than aspirational.
Seven dimensions. One composite score. Cross-organization benchmarking your network has never had before.
The library grows with every organization that participates.
Every organization that joins the network contributes to the practice wisdom library that every other organization benefits from. The longer the network participates, the richer the shared intelligence.
"This is not a software conversation. It is an infrastructure conversation."
The data quality problem in your grantee portfolio is a worker experience problem.
Magic fixes the conditions of work. The NonProfitly Ri (Relationship Index) tells you whether it's working before the final report arrives.
Know whether your investment is on track at 3 months — not 24.
For multi-year investments where outcome data lags intervention by 12–24 months, a reliable leading indicator at 3 months is genuinely valuable. The NonProfitly Ri (Relationship Index) is designed to provide it.
"A grantee whose NonProfitly Ri (Relationship Index) scores are rising at 3 months is a grantee building the conditions outcomes depend on. One whose scores are declining is a grantee that needs support — now, not in the final report."
The Cohort Funding Model
Foundation funds Magic for a grantee cohort as a capacity-building grant ($150K–$500K for 10–50 orgs)
NonProfitly implements Magic for each grantee — full platform, configured to their programs
Foundation receives cross-grantee NonProfitly Ri (Relationship Index) benchmarking — a common measure across the entire portfolio
The infrastructure of impact is as fundable as the impact itself.
Turnover is the single greatest threat to grantee sustainability. Magic converts that expenditure into investment — and the Magic Commitment guarantees measurable improvement in year one.
The relationship is the intervention.
It is time our measurement systems reflected that.
The NonProfitly Ri (Relationship Index) is the first instrument designed to measure relational quality consistently across all human services modalities — grounded in five decades of converging research.
Five decades of research. One undeniable conclusion.
Each tradition contributes distinct dimensions to the composite index.
Individuals engage in growth when they have a secure base to return to. This insight — originally developed for infant-caregiver relationships — has been validated across the lifespan.
The working alliance accounts for 5–8% of outcome variance. Specific techniques account for 1%. The Dodo Bird Verdict: the relationship consistently outperforms the technique.
Effective case managers function as network brokers — connecting isolated individuals to institutional resources and social worlds they cannot access alone.
Power-over dynamics in helping relationships replicate the marginalization programs ostensibly address. Growth-fostering relationships involve mutual empathy and movement toward greater connection.
Network benefits accrue through sustained, predictable relational contact over time — not episodic encounters. Consistency and reliability are foundational to relational effectiveness.
"The therapeutic alliance accounts for 5–8% of outcome variance in psychotherapy. Specific treatment techniques account for 1%."
— Wampold (2015) meta-analyses · World PsychiatryThe relationship is not a soft factor. It is the active ingredient. MENTOR identifies match quality as a stronger predictor of youth outcomes than curriculum. SAMHSA identifies relational reciprocity as the mechanism behind peer support outcomes. The finding holds across every modality studied.
Each dimension captures a unique facet of relational quality.
Two dimensions — Reciprocity and Power Balance — have no existing proxies in any current nonprofit performance management system. The sector has never measured these. The NonProfitly Ri (Relationship Index) measures them now.
The worker's competence, honesty, and genuine investment in the client's wellbeing. Grounded in the Working Alliance Inventory bond subscale.
The relationship as a secure base from which to take developmental risks. From Attachment Theory's secure base and safe haven construct.
Explicit agreement between worker and client on goals and tasks. From the Working Alliance Inventory goals and tasks subscales.
Mutual exchange, give-and-take, bidirectional learning. From Social Capital and Relational-Cultural Theory. No existing proxy in any current system.
Predictability, dependability, and sustained presence over time. From Attachment Theory and Social Network Theory.
Client experience of voice, choice, and shared decision-making. From Relational-Cultural Theory. No existing proxy in any current system.
The degree to which the relationship honors the client's cultural identity and context. From Relational-Cultural Theory's cultural humility framework.
Seven questions. A composite score from 7 to 35.
Relationship is not functioning as a change mechanism. Immediate intervention needed.
Relationship shows potential but has significant gaps in one or more dimensions.
Relationship is functioning well. Growth-fostering conditions are present.
Relationship is a strong mechanism of change across all dimensions.
A score in the Disconnected band is not a reporting event. It is a clinical intervention trigger.
"NonProfitly Ri (Relationship Index) scores at the 3-month measurement point will predict programmatic outcome achievement at 12 months more reliably than service dosage or demographic variables."
This is our central hypothesis. It is testable. It is falsifiable. If confirmed, it provides the evidence for a paradigm shift: invest in relational quality, not just service volume. We welcome academic partnership in proving it.
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