About NonProfitly · We are returning to serve
Some things you only learn by building.
The team behind NonProfitly built and led Social Solutions, whose Efforts to Outcomes (ETO) platform served more than 10,000 organizations. We saw what the tools did — and what the people doing the work still needed. And we came back.
What we built
Social Solutions. The exit. The return.
The team behind NonProfitly built and led Social Solutions, the company behind Efforts to Outcomes (ETO) — one of the most widely adopted outcome tracking platforms in human services — and grew it alongside thousands of organizations before a significant exit. We built something that mattered, and we knew it.
And then we kept watching.
What we saw
Documentation was competing with presence.
The first generation of tools gave the sector something it needed: accountability, and a way to show funders what was delivered. Over time, though, documentation requirements grew, and the hours went with them. Caseworkers — skilled professionals doing some of the hardest work there is — spent more of their day at keyboards and less of it with the people they serve.
We also watched what worked.
What the data showed
10,000 organizations. One finding.
Across more than a decade of building and serving, across data from more than 10,000 organizations, a pattern emerged that no one had fully reckoned with: the strongest predictor of positive outcomes we saw was the strength of the helping relationship.*
Not the program model. Not the service dosage. Not the credential. The relationship.
* Based on an outcomes review Social Solutions conducted with high-performing customers and independent evaluators using anonymized data from its 10,000+ customer organizations (unpublished; NonProfitly CEO Matt Schubert led Social Solutions at the time).
Programs do not change people. Relationships change people. Programs are the structure within which relationships either flourish or fail.We Are Returning to Serve
Why we came back
Not for another exit. To build the next step.
The tools of the last generation were built to measure what programs do. What they couldn't yet see was the mechanism that produces outcomes — the relationship itself. Now, with AI, they can.
We also came back because human services organizations have been asked to settle for too long. Some still run their programs on business CRM software, retooled by consultants until it's “good enough” for nonprofits. The organizations working on some of the world's most pressing problems deserve better than good enough. They deserve tools built for their work from the ground up.
That's what NonProfitly builds: technology informed by everything we learned, grounded in what the data showed, and designed above all for the people whose presence makes the difference. It's the idea behind Magic, Matched, and Outcome Tracker.
These are the heroes we are returning to serve.
The invitation
We are all in. We need others to join us.
Not as customers. As co-investors. People who believe that change is relational, that impact compounds, that the heroes doing this work deserve better tools — and that building those tools is not just a business opportunity, but a moral obligation.
We believe — because the data shows — that when the right people show up with the right tools and the right intention, what happens next feels a little like magic.
Let's Talk
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